⛰️ Unique Terroir of Miyazaki (Cha-Usu-Baru)
🍭 Natural sweetness • 🌿 Deep umami • 💎 Long and silky finish
HINATA Legendary Organic Matcha is the culmination of a quest for perfection led by Takeshi-san, a 3rd generation master craftsman. After years of trials and a courageous transition to organic farming, he breathed new life into his land using natural methods inspired by ancient traditions and respect for the soil.
Each leaf is hand-selected, precisely processed, then slowly ground to preserve all its aromatic richness. Drying at 3% humidity guarantees exceptional freshness and stability.
🌿 Rare Blend
🌱 90% Okumidori – roundness, sweetness, lingering finish
🌱 10% Samidori – aromatic brightness, vegetal freshness
Result:
💚 Intense jade green color
☁️ Ultra-fine texture, dense and shiny foam
🍵 Delicately sweet notes reminiscent of white chocolate
🌊 No aggressive bitterness, persistent and enveloping finish
🏅 Presented at the G7 summit
🥇 AVPA Gold Medal 2023
🥈 AVPA Silver Medal 2024
🌿 Certified Organic Farming
📦 30 g – approximately 30 bowls
🍵 How to enjoy this ceremonial matcha?
✨ Usucha (light and balanced)
1 to 2 g • 70 ml of water at 70–75°C
Whisk in an "M" shape until a fine, creamy foam is obtained.
Perfect for appreciating its balance of sweetness / umami.
✨ Koicha (intense ceremony)
2 to 4 g • 30–40 ml of water at 70°C
Mix slowly without whisking. Thick, velvety texture, maximum depth. Here, the full nobility of HINATA is expressed.
✨ Premium Latte
1.5 to 2 g • 75°C water + hot plant-based milk (oat recommended)
Do not sweeten: its natural sweetness is enough.
🌿 Sensory Profile
Soft and vegetal attack 🌱
Creamy heart and deep umami 🍵
Sweet, long, and elegant aftertaste ✨
Stable energy thanks to its richness in L-theanine 🧘♂️
This matcha is not just a simple green powder.
It is a grand cru from Japan.
An agricultural work of art.
A discreet luxury for demanding connoisseurs.
💚 HINATA Legendary Organic Matcha – where tradition meets excellence.
